MAM

Euro 2012: Sony Mobile is global handset partner

MUMBAI: Orange has signed a deal with Sony Mobile Communications‘ new player to help fans enjoy the top European football tournament.


Orange, the official global partner of Uefa Euro 2012, is working with Sony Mobile Communications to bring the tournament to life for fans across Europe through online competitions, in-store promotions, and live events – giving fans hundreds of new opportunities to win tickets from Orange, Xperia smartphones and other great gifts.


The key elements of the partnership, which may vary from country to country, includes competitions that are open to anyone, i.e. not limited to Orange customers, in the 11 Orange European markets:


- Orange Supporters’ Cup - Fans can compete individually and in teams for prizes including VIP bus trips to Warsaw and Kiev, and Xperia S smartphones. Open to anyone in the 11 Orange European markets.


Orange Golden Goal with Sony Mobile Communications– Starting in May, fans can compete in an Orange Facebook game testing their football knowledge for opportunities to win VIP packages to the final of the tournament, Sony Playstation products and Sony Xperia smartphones.


New promotions are also being created for the event specifically for Orange customers in-store, online and via call centres. Orange will bring the tournament to life online and in Orange shops across Europe with Sony Mobile Communications, giving customers the chance to win vouchers for smartphones and receive special tariffs, merchandise and gifts with every Xperia smartphone purchased.


Orange is a sponsor of Uefa Euro 2012, with Orange Poland acting as the exclusive telecommunications partner in Poland, and Orange and Uefa developing the official mobile application for the tournament. Orange customers with Xperia smartphones will be able to receive the mobile app automatically via an over the air update.


Sony Mobile Communications recently introduced Xperia U and Xperia P that join the flagship Xperia S in the NXT series of smartphones. These new Xperia smartphones combine stand-out design and superior entertainment technology with the powerful performance consumers would expect from a Sony smartphone.


This is Orange’s first pan-European sponsorship, with the following countries participating: Spain, Poland, France, the UK, Slovakia, Romania, Austria, Luxembourg, Moldova, Switzerland and Armenia.

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