MUMBAI: Etihad Airways, the national airline of the United Arab Emirates, has signed Bollywood actress Katrina Kaif as its new brand ambassador.

The airlines said that it will work with Kaif on a series of initiatives to promote the airline across India and around the world, including addressing Indian communities in Etihad Airways’ key markets such as the UAE, the United States and the United Kingdom.
 
Etihad recently filmed an internet video with Kaif dancing in the airline’s first class lounge in Abu Dhabi, under the direction of Farah Khan. The video, which has been distributed online across YouTube and various social networking sites, will be used to promote the partnership between the actress and Etihad Airways throughout the campaign. 
 
“Since they first started flying, Etihad Airways has succeeded in becoming one of the biggest names in the airline industry. I have always loved flying with Etihad and I am extremely honoured to work closely with the airline,” Kaif said.
 
Etihad Airways chief commercial officer Peter Baumgartner said, “Our partnership with Katrina Kaif will help build Etihad’s brand name globally and further introduce our world-class products and services across India and to Indian communities around the world."