Ethos Swiss watches launch virtual stock-view kiosk in Bangalore

BANGALORE: Swiss watch retail chain Ethos Swiss Watch Studios (Ethos) has unveiled what it claims is India‘s first ever virtual stock view kiosk at Bangalore. The kiosk will bring to buyers view of inventory, pricing and visuals of all in-stock watch models and models of eighteen premium Swiss watch brands available at the six Ethos outlets in four Indian cities-Bangalore, Chandigarh, Ludhania and Mumbai.
The brands on offer on touch-screen kiosk include Omega, Corum, Carl F Bucherer, Baume and Mercier, Fredrique Constant, Dendi, Dior and Tag Heuer.

The customer can browse through the stock based on any fields such as brand, price range, shape of dial, color of dial, sex and type of strap, states an official release.
The kiosk will be present in a new three level multi-brand Ethos showroom at Bangalore, who plan to ramp up the number of watch ‘studios‘ to ten by the end of 2006 and thirty by end 2010, with an aim of becoming a preferred partner in India for Swiss Watch brands.

The company grossed Rs 80 million in the last fiscal and Ethos CEO Yasha Saboo is confident of grossing Rs 200 million this fiscal. According to Saboo, the company has been relying on print ads for promotions. Contract-Delhi handles the creative and the media business. Ethos would be launching Carl F Bucherer brand in their showrooms in Bangalore this month.

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