ET gets the audiences to Always Thinking Markets

MUMBAI: Times Television Network‘s 24-hour English business news channel ET Now has launched a new campaign, Always Thinking Markets, across different media including television, print and outdoor.

The campaign is based on the insight that those investing in the stock market are consumed by that at all times. Even in the most unexpected situations they will find a link between the situation and their earning potential.

Using humour to illustrate the concept, the campaign shows that even in the most natural situations the trader‘s point of view is different and there is always a twist in the way he approaches the situation.

Instances like a birth in the family, a wedding and a full house at movie shows where the point of view of a trader is in complete contrast to the expected reaction are used.

Always Thinking Markets reinforces ET Now‘s market orientation and establishes the positioning that whenever you are oriented towards taking trading decisions tune into a channel that thinks likewise.

Besides this ET Now also been active in digital with banners on relevant portals and a special application which is linked to a contest that is being hosted on Facebook, the channel said.

They have also engaged with some of the key partners at their offices whether it is media houses or brokerage firms.

A ‘Photo-Op Contest‘ has also been planned across media agencies where each participant poses in the most whacky way with the Always Thinking Markets speech blurb and most unusual pose and expression gets to win the grand prize. For brokerage houses a special ‘Graffiti Wall Contest‘ has been created where employees are to write thoughts / one-liners / trivia / draw caricatures around the theme of ‘Always Thinking Markets‘ on a wall.

Latest Reads
Rohitash Srivastava named Planning Head, Ogilvy North

Ogilvy Gurugram has appointed Rohitash Srivastava as the head of its planning unit.

MAM Marketing MAM
Dentsu Impact launches new campaign for Mobiistar

Dentsu Impact, the creative agency from Dentsu Aegis Network, has rolled out the launch campaign for Mobiistar X1 Notch.

MAM Media and Advertising Ad Campaigns
FunFoods by Dr. Oetker attempts to make ‘Ghar Ka Khana’ more appealing

FunFoods by Dr. Oetker has launched a digital campaign titled #NothingLikeHomemade based on an everyday insight that children prefer ‘Bahar Ka Khana’ over ‘Ghar Ka Khana’.

MAM Media and Advertising Ad Campaigns
Facebook to bring stricter ad rules ahead of India's general election

Reuters has reported that Facebook Inc will be extending some of its political advertising rules and tools, for curbing election interference, to several countries including India ahead of the general elections. India will be electing the parliament this summer.

MAM Media and Advertising Ad Campaigns
Buzzoka launches Influencer Driven Instagram Ad Film Service

Buzzoka, India’s most disruptive influencer marketing company has forayed into Instagram-Ad films which will be led by Influencers.

MAM Marketing MAM
Scripbox promotes tax saver plan through new campaign

Scripbox has launched a new campaign promoting its tax saver plan, which with two scientifically selected ELSS mutual funds and a paperless sign-up process makes tax-saving easy, simple, and hassle-free on both web and app interfaces.

MAM Media and Advertising Ad Campaigns
One Take Media Co introduces new logo

One Take Media Co (OTMC) is proud to announce the launch of the new logo as part of the ongoing evolution of our company.

MAM Marketing MAM
Accenture finds 82% consumers prefer companies with shared purpose

Accenture released its fourteenth annual ‘Accenture Strategy Global Consumer Pulse Research’ report. The ‘From Me to We: The Rise of the Purpose-led Brand’ revealed that 82 per cent Indian consumers prefer to buy goods and services from companies that stand for a shared purpose that reflects their...

MAM Marketing Brands
Vodafone launches #StrongerEveryHour campaign

MUMBAI: Vodafone Idea, the largest telecom network in the country, welcomes the New Year with the launch of #StrongerEveryHour campaign that aims to highlight the improved network of ‘Vodafone SuperNet 4G - India’s Data Strong Network’ especially in crowded zones, where a tower is being added every...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories