MUMBAI: ESPN Star Sports (ESS) has promoted Sanjay Kailash to ESPN Software India (ESI) executive VP and head of sales.

He will have an expanded role with the overall responsibility of delivering revenue for various streams of the business including advertising, affiliate sales, digital media and event management group. He will continue to report directly to ESI MD Aloke Malik.

Malik said, “As we further scale up our business in the market with new networks and offerings, we see great potential in bringing more synergy across different revenue functions. This will allow us to explore more opportunities and develop focused propositions for our business partners. Sanjay’s in-depth knowledge and cross-industry experience will help ESPN Software India further reinforce and broaden its business in the sub-continent, and I believe the organization will benefit from his contributions through this new role.”

Kailash has been with the company for over 10 years, having made significant and consistent contributions to the ad sales function. Most recently, he led the ICC Cricket World Cup ad sales effort. In addition, he has been keenly involved in the programming and scheduling aspects of the business and contributed to the start-up of the event management group in India, as well as growing the Digital Media business for the company, the company said.
 
TS Panesar will continue to head Affiliate Sales including both Cable & DTH business and ad sales will be led by Anup Govindan, both of whom will report to Kailash.