ESS targets Rs 1 bn from Champions League Twenty20

MUMBAI: ESPN Star Sports (ESS) has set itself a revenue target of Rs 1 billion from airtime and on-ground advertisers for the Champions League Twenty20 cricket tourney.

Nokia, which replaced Airtel as the title sponsor, will be spending Rs 1 billion over four years, according to market sources. Airtel had stitched a five-year deal for Rs 1.7 billion.

ESS has signed up Toshiba as a sponsor for Rs 70 million, out of which Rs 42.5 million is for airtime commercials on the channel and the rest is for on-ground, sources add.

ESS is looking for two co-presenting and six associate airtime sponsors for the cricket event that takes place from 23 September-9 October. The company also wants to rope in six associate on-ground sponsors.

A company official said on condition of anonymity that ESS had earned a revenue of Rs 900 million from the last edition. He, however, did not give the split between on-air and on-ground revenues.

According to estimates, ESS can earn Rs 550 million from airtime commercials and Rs 350 million from on-ground sponsors.

Madison Media Group CEO Punitha Arumugam said that two factors work in favour of this year‘s event. "It is happening just before the festive season. Also, the timings will be good as it is taking place in India. However, whether it generates the required buzz and talk is something that remains to be seen. Besides, India‘s poor performance against England could have its impact on viewership for the tournament."

The previous two editions disappointed in TV audience ratings, but ESS has made serious efforts to promote the property. While Amitabh Bachchan was the brand ambassador for the event last year, this time ESS has roped in Shah Rukh Khan.

Latest Reads
Havas Group India appoints Priyanka Mehra as director marketing and communications

Havas Group India has appointed Priyanka Mehra as director marketing and communications. The appointment is in line with unifying communications across all disciplines under the Havas Group umbrella. Her remit includes working with the senior leadership in India and the regional communications team...

MAM Media and Advertising People
Avvatar sports nutrition urges people to take up a habit instead of a resolution in their new-year digital campaign #aadatbanalo

New year approaches and everyone starts making resolutions. And not surprisingly, most of those resolutions are about getting fit, losing weight and getting in shape.

MAM Marketing MAM
Worldwide Media’s marquee digital property filmfare short film awards announces the 3rd edition

Filmfare, the most credible name in the Indian entertainment industry is back with the 3rd edition of the prestigious Filmfare Short Film Awards 2019. The platform is inviting entries till 31st January.

MAM Marketing MAM
Qatar Airways launches Hollywood-style campaign 'A World Like Never Before'

Qatar Airways started the new year with the launch of the airline’s biggest and most cinematic brand campaign to date, ‘A World Like Never Before’. Conceived and created by 180 Kingsday – Qatar Airways’ agency on record – and produced by London production company, Ridley Scott Associates Films, the...

MAM Marketing MAM
Niine launches period tracker app in Hindi, English

Made-in-India sanitary napkin brand Niine has launched, in collaboration with Federation of Obstetric and Gynaecological Societies of India (FOGSI), a period tracker app. The app has been developed in consultation with medical professionals and is said to be the first to be developed by a sanitary...

MAM Marketing Brands
Ipsos Study 74% Indians are content with their current body weight

According to a new study by Ipsos that explores world’s food habits, insights about Indians are particularly interesting as they bust myths about food habits of Indians

MAM Marketing MAM
91% Indians to spend more on e-com sites in 2019

Factors like growing traffic congestion across the cities are prompting more and more people to shop online reveals the business and brands predictions report 2019.

MAM Marketing Brands
Celebrating the self, Blenders Pride Fashion Tour 2018-19 arrives in Mumbai

The 14th edition of the Blenders Pride Fashion Tour celebrated the self and the individual through its extraordinary new concept-‘Pride’, in Mumbai.

MAM Marketing Brands
MS Dhoni turns world upside-down in Orient Electric's new ad for Aeroslim fan

Orient Electric, part of the USD 1.8 billion CK Birla group, launched an integrated advertising campaign to promote Aeroslim, “India’s first smart ceiling fan”. Aeroslim fan is IoT-enabled and can be controlled via Orient Smart mobile app or by using voice commands via Alexa or Google Assistant. It...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories