MUMBAI: Sports broadcaster ESPN Star Sports has roped in 10 sponsors for the India-New Zealand that kicks-off Thursday in Hyderabad.

Tata DoCoMo and Havells are co-presenting sponsors while Maruti Suzuki, Nokia, McDonalds, Asian Paints, Quikr, IBM, Samsung, and ACC have come in associate sponsors.

Kent RO Systems and Venus Home Appliances complete the roster, sponsoring ESS’ wraparound cricket show.

The bi-lateral series comprising two Tests and two Twenty20 matches will mark the beginning of a hectic home season for the Men in Blue which will stretch all the way till 2013 beginning November when England visit for a full-fledged series followed by Pakistan and Australia.

The series will also be the first one after the BCCI terminated its broadcast rights agreement with Nimbus. The rights were eventually won by Star India for a whopping Rs 38.51 billion till 2018.