ESS EMG renews sponsorship deals for its properties

MUMBAI: ESPN STAR Sports‘ (ESS) Event Management Group has renewed multi-year sponsorship deals for two of its marquee events, Tiger Street Football and Achilles Formula Drift Asia.

Asia Pacific Breweries has extended its partnership with ESS to continue building the profile of the Tiger Street Football event for the next two years till 2014. The event will see the competition expanded to new markets such as Australia, Cambodia and Mongolia.

ESS has renewed a multi-year deal with PT Multistrada Arah Sarana Tbk, one of Indonesia‘s leading tyre manufacturers with brands like Achilles and Corsa, as title sponsors till 2015 for the event in three markets - Malaysia, Indonesia and Australia, for the very first time.

These wins bring to a close a packed calendar of events which include Tiger Street Football, Achilles Formula Drift Asian Series, Guinness World Series of Pool and the KIA X Games, as well as new events such as adidas Extreme Power 5s and the upcoming iFly World Championships 2012 in December.

"The Tiger Street Football and Achilles Formula Drift Asia events have grown from strength to strength, and we are encouraged by the tremendous support and enthusiasm of Asia Pacific Breweries Limited and PT Multistrada Arah Sarana Tbk," said ESS VP-Event Management Harvey Davis.

EMG was also awarded the coveted Gold Award for Best Event Production and Silver Award for Best Sponsorship Activation, both for the Tiger Street Football 2012 event, at the recently held Marketing Events Awards, an annual industry event.

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