ESS could make Rs 2.30 bn from India Australia cricket series

ESS could make Rs 2.30 bn from India Australia cricket series

ESS

MUMBAI: Nokia and Seagrams have joined ESPN Star Sports (ESS) as sponsors for India‘s upcoming cricket series against Australia. The broadcaster could make a little over Rs 2.30 billion from the series.

India plays four test matches and two Twenty20 Internationals during the tourney. In addition there will also be a 15 match ODI tri series where Sri Lanka will also take part.

It has been learnt that ESS is selling overall packages for the series and is said to be asking for around Rs 220 million from co-presenting sponsors and Rs 180 million for associate sponsorships. It is also talking to other companies like Tata DoCoMo. It is looking for two co-presenting sponsors and eight associate sponsors. 
 
A media buyer notes that the mood in the market is positive with India‘s successful run at home against England and the West Indies.

The buyer notes that an India versus Australia series always generates buzz due to the rivalry that has grown between the teams over the years.

The first test starts on Boxing Day 26 December 2011 in Melbourne. The tour concludes in March.