MAM

ESPN Star Sports targets Rs 1.6 bn ad revenue for T20 World Cup

MUMBAI: ESPN Star Sports (ESS) is targeting an advertising revenue of Rs 1.6 billion from the Twenty20 World Cup that kicks off on 30 April, just after the completion of the cash-rich Indian Premier League (IPL) tournament.


ESS has already closed out four co-presenting sponsorship slots, according to sources. The roster includes Tata Teleservices, Hero Honda, Spice Telecom and Paras Pharmaceuticals.
 
Maruti and Intel have come on-board as associate sponsors and ESS is planning to line up four more associate sponsors. Reliance Communications, which is an official partner of the International Cricket Council (ICC), is in advanced discussions with ESS to come on board as a sponsor.


“We hope to close the deal shortly. Despite the fact that India exited early, we were satisfied with the delivery of the event last year. At the end of the day we look at TVRs and not necessarily whether India has advanced or not”, the ESS spokesperson said, while refusing to comment on any commercial details.


ESS, industry sources say, has been asking for Rs 120-140 million for a co-presenting sponsor and Rs 80-100 million for an associate sponsor.
 
Other companies negotiating with the broadcaster include LG, HP and Nokia. ESS, it has been learnt, has also roped in around 10 companies who have taken spots for the event.Philips, meanwhile, will sponsor the broadcaster’s wraparound shows for the event, branding it as Philips Cricketxtra.


ESS is also offering advertisers the freedom to choose packages for the Twenty20 World Cup, Champions Twenty20 League and the soccer World Cup. A media buyer notes that ESS has already signed four sponsorship deals for the Champions Twenty20 League. “Even though the ratings were low last year, there are clients who have faith in cricket. They feel that the event will do better this year. There is also an incremental benefit for advertisers who take multiple properties”.
 
As had been reported earlier by Indiantelevision.com Hero Honda had come on board ESPN Star Sports as a sponsor for the soccer World Cup. Tata Teleservices will now join that list, taking a package deal.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/cad.jpg?itok=JVTE7xPM
Cadbury Dairy Milk launches campaign for 70-year celebration

Cadbury Dairy Milk recently completed 70 years in India and to celebrate the occasion, Mondelez has launched a new campaign for India’s favourite chocolate.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/image.jpg?itok=2rcBfUiv
Big B faces the heat for Kalyan Jewellers TVC

Kerala-based jewellery chain, Kalyan Jewellers' latest TVC featuring Amitabh Bachchan and his daughter, has been termed as “disgusting” and aimed at creating distrust in the banking system by the bank union, according to a report by Mint.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/jeep.jpg?itok=xSFVsZyM
Laqshya Media Group creates India’s largest billboard for Jeep Compass

Laqshya Media Group has partnered with Jeep India to create India’s largest outdoor media installation for its iconic Compass on one of the busiest national highways of India which connects two major cities, Mumbai and Pune.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/honor.jpg?itok=iFKjGffP
Honor launches new ad with Bhumi Pednekar

Honor, the e-brand of Huawei, has kick-started Honor 9N #NoOrdinaryBeauty campaign in collaboration with Bollywood actress Bhumi Pednekar.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/seenu.jpg?itok=a1k6y6IH
Seenu Kurien joins Carnival Cinemas as VP sales and marketing

Carnival Cinemas, a motion picture exhibitor, today announced the appointment of Seenu Kurien as VP- sales and marketing.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/isobar.jpg?itok=YlT8A-4P
V-Guard hands digital mandate to Isobar

Isobar India, the digital agency from Dentsu Aegis Network, has been appointed as the digital media partner for V-Guard.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/Secret_Temptation.jpg?itok=tbqhRd8w
Secret Temptation revamped; McNROE eyes growth from deodorant segment

Who doesn’t like to smell amazing and beautiful all the time! While perfumes and deodorants have been available for men for the longest time, it is only recently that Indian brands have begun experimenting with female deodorants and perfumes.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/linkdin.jpg?itok=9msPar_c
LinkedIn crosses 50 million user mark in India

For all the tech giants, India is becoming a high potential market very fast. Microsoft-owned professional networking platform LinkedIn has crossed the 50 million user mark in the country.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/vaz.jpg?itok=EgH_g7K5
Dale Vaz joins Swiggy as head of engineering and data sciences

MUMBAI: Swiggy the food ordering and delivery company based out of Bangalore India, has recently announced Dale Vaz as the head of engineering and data science. In his new role Vaz will be responsible for driving the company's technology strategy and building Swiggy’s next generation AI-driven...

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories