MAM

ESPN Star Sports targets Rs 1.6 bn ad revenue for T20 World Cup

MUMBAI: ESPN Star Sports (ESS) is targeting an advertising revenue of Rs 1.6 billion from the Twenty20 World Cup that kicks off on 30 April, just after the completion of the cash-rich Indian Premier League (IPL) tournament.


ESS has already closed out four co-presenting sponsorship slots, according to sources. The roster includes Tata Teleservices, Hero Honda, Spice Telecom and Paras Pharmaceuticals.
 
Maruti and Intel have come on-board as associate sponsors and ESS is planning to line up four more associate sponsors. Reliance Communications, which is an official partner of the International Cricket Council (ICC), is in advanced discussions with ESS to come on board as a sponsor.


“We hope to close the deal shortly. Despite the fact that India exited early, we were satisfied with the delivery of the event last year. At the end of the day we look at TVRs and not necessarily whether India has advanced or not”, the ESS spokesperson said, while refusing to comment on any commercial details.


ESS, industry sources say, has been asking for Rs 120-140 million for a co-presenting sponsor and Rs 80-100 million for an associate sponsor.
 
Other companies negotiating with the broadcaster include LG, HP and Nokia. ESS, it has been learnt, has also roped in around 10 companies who have taken spots for the event.Philips, meanwhile, will sponsor the broadcaster’s wraparound shows for the event, branding it as Philips Cricketxtra.


ESS is also offering advertisers the freedom to choose packages for the Twenty20 World Cup, Champions Twenty20 League and the soccer World Cup. A media buyer notes that ESS has already signed four sponsorship deals for the Champions Twenty20 League. “Even though the ratings were low last year, there are clients who have faith in cricket. They feel that the event will do better this year. There is also an incremental benefit for advertisers who take multiple properties”.
 
As had been reported earlier by Indiantelevision.com Hero Honda had come on board ESPN Star Sports as a sponsor for the soccer World Cup. Tata Teleservices will now join that list, taking a package deal.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/29/Subramanya-Sharma.jpg?itok=jRkKJWkJ
Make an adventurous Cleartrip to Cafe Coffee Day

Reiterating its position as an undisputed leader in the local leisure and activities domain, Cleartrip, India’s leading online travel and leisure activities platform, has recently entered into a strategic partnership with Cafe Coffee Day. Under this first-of-its-kind association, Cleartrip Local...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/29/Shri-Krishna.jpg?itok=5eHeg-7e
Paramavatar Shri Krishna: Milestone Brandcom rolls out innovative campaign

MUMBAI: Milestone Brandcom, the out-of-home agency from Dentsu Aegis Network, has rolled out an innovative campaign to create awareness and buzz for the launch of &TV’s magnum-opus, Paramavatar Shri Krishna.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/29/Morden-Chen.jpg?itok=ReH1sowZ
Cheetah claims Applock surpassed 35% penetration

MUMBAI: Libra, an Android analysis platform designed by Cheetah Mobile, has found that Security Master - Antivirus, VPN, AppLock, Booster – (previously known as CM Security Antivirus app Applock) claims to have a weekly active penetration rate of over 35 per cent among mobile internet users on...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/29/Vinay-Singhal_0.jpg?itok=lVoTqM0i
WittyFeed revamps, to hike affinity within target

MUMBAI: WittyFeed which claims to be world’s second largest and India's largest content marketing company, has rebranded, and launched a new user interface.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/29/PJ_Narayanan-Surya_Panditi_0.jpg?itok=9bDjJkDB
AI & ML: CA Tech partners IIIT-Hyd to set up lab

MUMBAI: IIIT-Hyderabad and CA Technologies have signed an agreement to set up a co-innovation lab at the International Institute of information technology, Hyderabad campus. CA technologies engineers will collaborate with IIIT-Hyderabad’s research labs to build new technology prototypes.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/28/motilal.jpg?itok=2kfqhaRn
Lintas's Motilal Oswal campaign shows who's an expert

Leading finance company Motilal Oswal Financial Services has been playing an instrumental role in being the finance partner of choice among its consumers. Over a period of three decades, it has provided products and advice to help create wealth through equity investing. To celebrate its focus on...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/28/Rohit_Ohri-Vikas_Parihar.jpg?itok=snOt-9tM
Vikas Parihar joins FCB India as president - digital integration

MUMBAI: In a significant development to up FCB India’s digital game, the group appointed Vikas Parihar as President – Digital Integration. In his role, Vikas will be driving digital transformation & business, partnering individual CEOs, implementing global digital practices and providing...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/28/Majestic_1.jpg?itok=EGduWNO0
Majestic ties up with ScoreData to streamline analytics

BSE-SME-listed Majestic Research Services and Solutions Ltd (MRSS) has formed an alliance with California-based global data analytics firm - ScoreData to streamline sophisticated analytics in customer engagement.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/28/adidas_0.jpg?itok=D0l7cYE9
Adidas's TVC shows less popular sports

Adidas has launched its latest initiative-FanTheFire to focus attention on athletes who pursue lesser followed sports.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories