ESPN Star Sports sells out inventory for WC final

ESPN Star Sports sells out inventory for WC final

ESS

MUMBAI: With India storming into the cricket World Cup final, broadcasting company ESPN Star Sports (ESS) has sold out its inventory completely.

According to sources, some companies that bought commercial spots for the India-Pakistan combat also booked for the final at a slightly higher rate.

The remaining spots for the India-Pakistan encounter sold for Rs. 1.8 million and the final would have gone for a little more than that, sources added.

Some existing sponsors have also taken spots for the final on 2 April, a contest that will see Dhoni‘s ‘Men in Blue‘ take on Sri Lanka.

Said an ESS spokesperson, "We are happy to confirm that for the final match of the ICC Cricket World Cup, we have completely sold out our inventory. We have had a tremendous response from all our sponsors and partners, and the tournament has also delivered far in excess of everyone‘s expectations."