MUMBAI: With the buzz building around the cricket World Cup, ESPN Star Sports (ESS), has roped in five sponsors for the event that kicks off on 19 February 2011.

Sources say that Sony and Pepsi are the co-presenting sponsors. Maruti, Nokia and Phillips are the associate sponsors.

ESS is looking for six more associate sponsors, the source adds.

Indiantelevision.com had earlier reported that ESS could land up with an advertising revenue in the region of Rs 3.5 billion to Rs 4 billion from the ICC World Cup.