Esha Media Research's web solution for media monitoring cuts operational cost

MUMBAI: Esha Media Research (EMR) has launched a web based solution for monitoring media, cutting the cost of monitoring substantially lower to the user.

EMR‘s web based solution has simplified the process of tracking video clips relating to the client companies or their competition by revolutionising delivery system compared to the conventional delivery via CD/DVDs.

Under the new system, customized web page will be created for companies with the company name and logo and uploaded to their server and the client would be informed by way of mail and SMS every time a new clip pertaining to them is uploaded.

EMR Managing director Raman Iyer says, "The cost of monitoring media by opting for webpage solution has brought down the average cost for users to as low as Rs 50 per clip almost 70-80 per cent lower than the conventional mode. Further, the format of clips in web based option can be undertaken as per clients‘ choice and are palatable to viewing on mobile phones".

Moreover, web clips are uploaded on a daily basis for immediate viewing and it has a grid and can be customised as per the client‘s requirement, e.g. by day, channel, program, personalities, topic, date of telecast, duration and clips can be viewed or downloaded.

Further, in order to insulate the client‘s website from security and storage of their media clips, EMR has recently launched a web portal termed to facilitate uploading of media clips for their websites.

While TV media monitoring is still a nascent industry in India, EMR has been a leading organised player in this segment accounting for a substantial pie of the market.

"Though there are no authentic figures on the estimated market size for media monitoring in India, it is broadly estimated in excess of Rs 10 billion. In developed country like Australia, it is estimated at Australian Rs 14 billion", Iyer concluded.

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