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Eros Now Leads All Major OTT Platforms in Market Share of Small and Regional Cities According to New Research

New Counterpoint Research survey of consumption pattern in India released

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Mumbai: Eros International Plc (NYSE:EROS) (“Eros” or the “Company”), a Global Indian Entertainment Company, announced today that Counterpoint Technology Market Research has recently released an in-depth study on OTT platforms and consumption patterns in India. According to the study, Eros Now has the largest share (59%) of users in the 25-39 age bracket in Tier II/III cities, the highest among all major OTT platforms. In terms of engagement, the study found that Eros Now users had the highest engagement levels compared to other OTT platforms, with 68% of Eros Now users indicating that they watch content on the platform daily. In addition, the survey points out that 9% of Eros Now users watch content on the platform for more than 21 hours per week.

The Counterpoint Research study highlights several interesting trends and data points, including:

·         Content from comfort of home: 96% of Eros Now customers prefer watching content at home

·         Smart TV – the new choice: Eros Now has the highest percentage of its users watching content on Smart TV with a total of 27% - highest among all other leading OTT platforms

·         Demographic trends: Eros Now has the highest share of business owners as users – over 14%

·         Importance of Xiaomi: More than half (53%) of ErosNow users in Tier II/III cities own a Xiaomi smartphone.

Rishika Lulla Singh, Chief Executive Officer of Eros Digital, commented on the key trends revealed in the survey, saying, “The Counterpoint survey is proof of the success of our endeavours not only to expand the consumer base but also to strengthen our foothold in the smaller cities of India. Our entry into the rural markets of India has played a significant role in the growth of the OTT industry in the country."

Eros Now continues to thrive through its partnerships in India. Notably, Eros Now has partnered with Xiaomi for pre-installation on Smart TV's in India, a rapidly growing market. Eros Now is currently the only major Indian OTT platform to partner with Apple for its new Apple TV Plus service to be launched globally later this year.

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