MUMBAI: ZenithOptimedia-owned Equinox has bagged the Mitsubishi portfolio for the India region. The size of the account is pegged at Rs 300 million.
 
The portfolio currently includes Outlander, Lancer, Pajero, Cedia and Montero. 
 
As part of its new mandate, Equinox will be in charge of all media buying and planning activities for the brand.

Contract Advertising is the creative agency. 
 
Says ZeinthOptimedia CEO Satyajit Sen, "While we will be handling the overall media planning for Mitsubishi, our focus this year is heavily on Mumbai. Increasing our presence and name in this city, hiring people with relevant and good work experience is part of our strategy currently."