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Epson returns to TV advertising with India-England series

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MUMBAI: Epson India has returned to television advertising as one of the associate sponsors of the India versus England cricket series that is being telecast on Star Cricket. This is the first big tournament with the full World Cup winning squad.

Epson will be present on television after a substantial gap and will be showcasing its range of imaging products in an effort to drive reach, visibility and equity for the brand.

The ‘See Beyond the Usual‘ campaign theme of the company will be extended to the television spots. 

 

The company says that the move to advertise on television is reflective of the increasing confidence of the brand and the commitment to further accelerate growth.

Epson India GM brand and communication Tushad Talati said, "We have been growing at a scorching pace over the last few years however we felt a need to further enhance our awareness and equity especially in smaller towns. Cricket provides the best vehicle to do so in India. With all the hype surrounding this series and with it being timed perfectly with our peak sales period we felt it made tremendous sense for us to be sponsoring the cricket telecast."

The advertising campaign on TV will be supported by print advertising, radio, online advertising and social media.

 

 

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