MAM

Epson extends Asian football sponsorship

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/07/26/FIFA.jpg?itok=2Or7nCYq

MUMBAI: Global imaging and innovation leader Epson has concluded a four-year extension to its sponsorship agreement with the Asian Football Confederation (AFC).

The association enhances awareness of the Epson brand across Asia and globally while allowing Epson to get closer to its customers in the Asia region, the fastest growing football market in the world.

The new sponsorship deal runs through to the end of 2016 and covers competitions including the AFC Asian Cup, the 2012 Olympic Qualifiers, and the 2014 Fifa World Cup Brazil Asian Qualifiers.

The sponsorship provides benefits to Epson that include stadium and on-screen advertising rights, and gives the company the opportunity to give something back to the football fans of Asia.

Epson General Manager of Global Communications Ian Cameron commented, "Epson is proud of its ongoing commitment to the development of Asian football. The region is vitally important for Epson, and our longstanding alliance with the AFC reflects this.We are committed to further strengthening our brand in Asia, and to supporting Asian football and football fans in the years ahead."

Epson has been the main sponsor of AFC since 1997.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/GIONEE.jpg?itok=7r_6OJxI
Gionee's #GoForGold campaign for partners

MUMBAI: Smartphone major Gionee India known to acquaint prominent campaigns from time to time to enhance its engagement with partners has announced exciting rewards and offers for Gionee Sales Champions (GSC), retailers and partners as part of its country-wide campaign ‘#GoForGold’.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/Thorn%20Yang.jpg?itok=8ViJW_wT
Guest Column: Invest NOW in Indian TV industry

As per PWC 20th Annual Global CEO survey, top 5 concerns for entertainment and Media CEOs worldwide are : Changing consumer behaviour, availability of key skills, volatile energy costs, uncertain economic growth and speed of technological change. Despite the concerns as above, nearly 35%global...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/Mark%20Popkiewicz.jpg?itok=TD2Adw1f
UK's MirriAd concentrates on India after striking video ad deal in China

MUMBAI: Television or online viewers react badly to having their shows interrupted with ad breaks. They are uncomfortable when a battery of ads interrupts, also owing to the resurgence of high-value content. A UK-based advertising company may soon enjoy the first fruits of a significant video...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/Diwali-ad_0.jpg?itok=Q2D9uyD9
TV Ads increase with approaching festival season in India, cliche but true

BENGALURU: Navratras followed by Diwali is the biggest festival season for India. This period is considered auspicious for purchase of apparel, consumer durables, automobiles and of course – the Indian women’s favourite – jewellery, which was earlier led by gold and silver and now diamonds and...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/TVC.jpg?itok=n78mt2PK
Indian TVCs that rapped with consumers

MUMBAI: Rapping, a type of popular music of the US coloured origin in which words are recited rapidly and rhythmically originated as early as 1920 but the first mainstream rap song to get commercially released was ‘King Tim III’ by the Fatback Band. It was only in 1994 when rapper Wu-Tang Clan was...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/23/Neeraj_Bahl-Sidharth_Ghosh_0.jpg?itok=fvid3Fd_
Neeraj (Bunty) Bahl appointed ITW Blitz CEO

NEW DELHI: Neeraj Bahl has been appointed as the chief executive officer of ITW Blitz, the talent management arm of ITW Playworx Media and Entertainment, a part of ITW Consulting, an integrated marketing agency.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/Hansa%20Research%20Ashok%20Das.jpg?itok=33nD2_TX
HANSA Research ties up with MSW ARS

MUMBAI: Hansa Research and MSW ARS have announced their partnership by launching their communication measurement services in India. “With this tie-up, we bring a significant range of services to the Indian market, thereby helping clients optimise their multimedia communication from the idea stage...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/Navratri.jpg?itok=j19eU9aA
Brands bullish this festive season but not for Navratri

MUMBAI: Marketing mavens are aware that a majority of brand spending in India takes place between August and December every year because of a range of festivals that dot this period. It begins with Raksha Bandhan and chugs ahead with Ganesh Chaturthi and gathers steam in September with Navratri,...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/21/denstu.jpg?itok=xFl58pR4
Dentsu appoints Rahul Sengupta as CCO

Dentsu India, the full-service communication agency from Dentsu Aegis Network, has brought in Rahul Sengupta as the chief creative officer (CCO).

MAM Media and Advertising Account

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories