Eon Electric brings Goosebumps on board as creative partner

MUMBAI: Eon Electric has roped in Delhi-based agency Goosebumps to handle its creative mandate. The home appliance brand had called for a multiagency pitch that also saw a participation from Saatchi and Saatchi, Percept/H, DDB Mudra and RK Swamy BBDO.

Confirming the news to, Eon Electric marketing manager Saurabh Sinha said, "The size of the business is between Rs 150 million and 200 million. We were looking at someone to partner us in the strategy and creative processes of marketing the brand and after close inspection; we found Goosbumps fir the bill."

Eon Electric was earlier part of the Indo Asian Fusegear group and was taken over by LeGron recently. Post the change in ownership, the company has plans of expanding it product portfolio to lights, fans, mobile accessories apart from modular switches and wires and cables. The company also plans to physically expand by setting up shop in Haridwar in the near future.

"Since we are planning to expand on a large scale, we thought it would be wise to get a professional agency on board," revealed Sinha.

The media duties for the brand are carried out by an in-house team. Sinha averred that down the line, Eon Electric may get a media agency on board as well. As of now, the company?s next project is to find a suitable digital agency to carry out the digital duties including social media.

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