MAM

ENO associates with movie Yamla Pagla Deewana

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/06/12/Dharmendra.jpg?itok=6BqZ3UdM

MUMBAI: Glaxo SmithKline has formed an alliance with the Deol family?s forthcoming film ?Yamla Pagla Deewana? for its OTC antacid brand ENO.

GSK is aiming to tap its key markets of Northern and Western India and expand its reach in the regions through this association.

The alliance has been executed by a movie marketing and branding outfit, Blue Bang Media and Entertainment, on behalf of ENO.

A co-promotional television commercial has been developed, depicting the core proposition of quick relief from acidity, integrated with scenes from the film.

Said Blue Bang branded content and creative Darshak Vyas, ?Yamla Pagla Dewana, has several moments of celebration with large amounts of spicy food being consumed. This provided an ideal setting for communicating the brand?s proposition as an effective remedy for acidity which provides quick relief and thus enables you to enjoy and savor those moments of celebration.?

The TVC is being aired across news and music channels, as a build-up to the film?s release from 7 January ? 16 January.

Stated GlaxoSmithKline executive vice president for marketing Shubhajit Sen, ?ENO is a bubbly, energetic and lively brand. This association comes as a first for ENO and is the perfect platform for ENO to tap its key markets of Northern and Western India using an innovative medium of cross-promotion.?

Yamla Pagla Deewana stars all the three Deols ? Dharmendra, Sunny and Bobby Deol. The movie is produced by Top Angle Productions and One Up Entertainment and is directed by Samir Karnik. The movie releases nationwide on 14 January.

Said Yamla Pagla Deewana director Samir Karnik, ?It?s great to collaborate with Eno. The film, much like the brand is all about providing instant relief to the masses, though in the form of laughter. Thus, a great fit overall.?

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/air.jpg?itok=kjY89OT1
Air Canada Brings Global ‘Fly the Flag’ Initiative Celebrating Equality, Inclusivity and Diversity to India

Air Canada, Canada's largest domestic and international airline, has been strengthening connections between India and Canada since 2015 with three new direct routes introduced in less than two years. To celebrate people making a mark in India, Air Canada is bringing its global ‘Fly the Flag’...

MAM Marketing Below The Line
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/12/carvaan.jpg?itok=KcaOlPoM
Saregama Caravan asks to ditch the 'Shor' this Diwali

Diwali is many things to us. Homecomings, get-togethers, celebrations, gifts, lights, sweets, and shared joy.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/12/tanishq.jpg?itok=O6GUdMmH
Tanishq launches new campaign for Diwali

Jewellery brand, Tanishq has introduced an exquisite collection - Utsava – an enchanting range that showcases the rich culture and beauty of our country, encapsulating the true essence of the festival of lights.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/13/wpp.jpg?itok=qPNuWY5E
The stage is set for WPP’s ‘Date with Data’ – a day-long data summit

Spearheaded by WPP India, alongside WPP’s Data Alliance, Date with Datais a day-long summit that showcases and discusses the impact of data.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/12/col_0.jpg?itok=EzlE7W4x
Enormous Brands strengthens leadership at Gurgaon office

Enormous Brands has bolstered its northern operations with significant appointments across all disciplines.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/12/kartik.jpg?itok=-2KfMgqV
MUFTI was the first brand I signed after the success of Sonu Ki Titu Ki Sweety - Kartik Aaryan

Kartik Aaryan is an inspiring success story in Bollywood; a star who has made it on his own. One man who could relate to Kartik’s journey was Kamal Khushlani, Founder and MD of MUFTI, a revered fashion brand.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/12/anita.jpg?itok=exM61YTs
VMLY&R INDIA APPOINTED TO REVAMP ANITA DONGRE’S WEBSITE

Fashion designer Anita Dongre’s label House of Anita Dongre has appointed VMLY&R India, a full-service global digital marketing agency, to work on the user experience and creative revamp of the website.

MAM Media and Advertising Media Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/12/StayUncle.jpg?itok=NYeW0iZG
StayUncle opens hotel rooms for LGBTQ

Hotel booking website Stay Uncle has launched a unique marketing campaign to address the problem of hotel booking for the LGBTQ community.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/12/a.jpg?itok=p2mdI-1o
DEEPALI CHAUDHARY OF NETBIZ BAGS WOMAN PERSONALITY OF THE YEAR AWARD AT CHIEF DIGITAL OFFICER SUMMIT 2018

Adding yet another feather to her cap, Deepali Chaudhary, Operations Director at NetBiz, a 360-degree digital performance-driven agency, was named the ‘Woman Digital Personality of the Year’ at the Chief Digital Officer (CDO) Summit 2018.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories