MAM

Enerzal salutes unsung heroes - soldiers

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/10/23/Mehul_Gupta_1.jpg?itok=wSQeeJu9

MUMBAI: Enerzal, a balanced energy drink, has launched its campaign saluting soldiers who, even on the auspicious Diwali occasion, are protecting India's borders - A responsibility taken out of passion and love.

Conceptualised by SoCheers, #ResponsibilityIsAPrivilege - the 1 min 08 sec ad film showcases a day?s journey in the life of a soldier to salute their passion and sacrifices for the love of its country and people. In different scenes, it takes a sneak peek in their life which has been unseen by many. Through a deep-relatable voice-over, the video conveys a message that hard work has no caste and blood possesses no religion; it is the sweat and blood that make these soldiers passionately attentive at the border.

What the ad wants you to take away is though sweat seems like a salty water, it is the passion of the soldier which sums up as a responsibility taken for the love of the country and its people; Enerzal salutes these soldiers.
The video ends by two soldiers energising themselves through Enerzal.

Enerzal marketing head Anang Mohan Basu states: ?Enerzal is an ideal hydration choice for broader everyday moments that need a ?pick me up? when we sweat, whether it?s getting through a task at work or in between household chores. For this project, we were searching for stories where the sweat is unnoticed, but plays a vital role in making our life better."

SoCheers Infotech co-founder and films head Mehul Gupta added, ?When the concept was first discussed, we knew we have to keep it real. An extra effort was made to use real voice-overs instead of a professional one to communicate the sincerity which actually lends emotions of the scene to sync with the character?s expressions."

The audience will see this campaign across digital platforms like Facebook, Instagram and Youtube.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/21/viruskha.jpg?itok=MlufWt9y
Manyavar launches sequel to Viruskha ad

Manyavar released a new ad – “Naye Rishtey, Naye Vaade- Hamesha” - taking forward the story of Virat Kohli and Anushka Sharma in the ad.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/21/bcg.jpg?itok=gPtRAzfE
Entertainment Goes Online - A $5 Billion Opportunity in India

Over-the-top (OTT) content market in India is at an inflection point in India, as per the latest report by The Boston Consulting Group titled ‘Entertainment Goes Online’. 

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/asim.jpg?itok=zMGTO1on
Future East Film enters the digital segment with new company FED (Future East Digital)

Future East announced its digital counterpart FED (Future East Digital) a creative digital studio, producing branded content, shareable stories and viral moving image work for Instagram, YouTube and the Internet at large. Future East Film

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/raj.jpg?itok=Kd26yLR7
Helios Media appoints Raj Shrivastav as chief revenue officer

Helios Media which completes 7 years of operations,has stepped up activities on its food focussed vertical Brand Chef.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/isobaar.jpg?itok=kg-TX_iN
Isobar India launches new tool to predict the viral potential of content, real-time!

Isobar India, the digital agency from Dentsu Aegis Network, has announced the launch of ‘viewCent’

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/epsilon.jpg?itok=JzA-_Hse
New Epsilon study reveals that only 2% of consumers choose marketing updates via. SMS as their top preference

Epsilon, a global leader in creating connections between people and brands, today released the commissioned study ‘Marketing In India Is Personal, Not Just Business’ conducted by Forrester Consulting.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/dhfl.jpg?itok=7mddirnT
DHFL Pramerica Life Insurance announces the opening of Application Process for the 9th Annual ‘Pramerica Spirit of Community Awards’

The search for school students who have made a positive difference to society through volunteer community service is now open.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/myntra.jpg?itok=AMHnS9nX
Myntra’s Email Campaign Performance Increases by 60% withSmartech’s Proprietary AI-Powered Marketing Suite

Myntra, one of the most recognisable brands in the country’s digital fashion space, continues to benefit greatly fromNetcore’sAI-powered growth marketing platform

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/abhishek.jpg?itok=_kUAY2i1
Abhishek Kapadia joins iGKnights Digital Media Works as COO

Ad network and value-added-services firm iGKnights Digital Media Works has brought on board Abhishek Kapadia as the chief operating officer.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories