MUMBAI: The Advertising Club has announced the shortlisted case studies for the 2013 edition of the Emvies award online. In total, 124 case studies made the cut and out of which Mindshare has the highest number of shortlisted entries, followed by Maxus and Lodestar UM.

The awards are spread across seven categories comprising Best Media Strategy (four sub categories), Best Media Innovation (18 sub categories), Best Media Research (two sub categories), Best Ongoing Media Campaign, Best Integrated Campaign (four sub categories), Young Emvie of the Year and Best Use of a Bollywood Celebrity in media. The case studies will be screened during August 21-23 in Mumbai.

The other agencies whose case studies have been nominated include MediaCom Communications, Madison Media Pinnacle, Ogilvy India, DDB Mudra Max, MEC, Starcom MediaVest Group, Madhouse India, ibs, Interactive Avenues, Madison Media Infinity, Madison Media Plus, OMD India, GroupM Dialogue Factory and Discovery Networks Asia-Pacific.