Emotions rule the roost in top international ads

MUMBAI: With temperatures dipping and holiday season around the corner, brands overseas are churning out more dollars to advertise and communicate with viewers. This is the foreign version of India?s Diwali time when ad slots are exorbitantly priced. Using the Christmas holidays, every brand tries to be cheeky in the ads. An increase in ad inventory also aids them.

Continuing with our weekly series to present most loved international ads of the week, we bring to you our second edition. This week saw Serena Williams, who recently delivered a baby girl, sharing a heartfelt message to her daughter. We also see Samsung?s make fun of people who waste time in watching the washing machine tumbling clothes while Smirnoff takes a stand for the LGBT community.

If you are looking for some inspiration to power you through this week, the new video from Gatorade will likely do the trick for you. 23-time grand slam champion Serena Williams is seen narrating a message to her newborn baby girl in the commercial to play sports for the lessons they can teach and the impact they can have. She says in the ad, ?Sports will teach you the strength of your allies. Whether your bond is by blood or by ball, whether she shares the colour of your skin or the colour of your jersey, you'll find sisters in sweat.?

Samsung created a three-minute long film about a washing machine. That?s right, it is a whole film about clothes tumbling round and round while you watch it. According to Samsung?s research, British adults on an average spend 88,904 minutes of their lives watching the washing machine go around. The whole point of the ad was to tell viewers that you shouldn?t be spending much time watching the washing machine and that there is a faster washing machine available with Samsung. Sounds boring? But it surely has connected with an unnoticed habit!

Toyota has created its new holiday ad that features a real family of actors ? grandparents, their daughter and her husband, and their children. The ad features a powerful, multigenerational story about a family and the tree they have loved for years. Conceptualised by Saatchi & Saatchi Los Angeles, the campaign was aired between The Voice and This is Us as the only ad in the break. It was purposely filmed in the This Is Us show by taking nostalgic cues from it with a tale of two generations.

Vodka brand Smirnoff has launched its new campaign to help inspire Britain?s nightlife to become more open-minded about gender and is partnering with the LGBT Foundation to enforce real change. The commercial features people from the LGBT community and asks people to be more inclusive and accepting of gay people. The film ends with a message, ?Labels are for bottles, not people?. Now that?s powerful!

Latest Reads
Bathsense launches new campaign with Rajkumar Rao

Bathsense is a creation from Asian Paints, and represents the brand’s first complete bathrooms offering in the bath category. Bathsense is a collection of exemplary bath fittings and sanitaryware products that aims to simplify the user’s bathroom life with a host of truly unique features. Coming...

MAM Media and Advertising Ad Campaigns
Gillette launches new MACH3 START with Hardik Pandya

Joining the MACH3 Turbo and MACH3 original is Gillette’s newest launch - the MACH3 START. Marking the 20th birthday of MACH3, Gillette has specially designed this new razor with its first-ever 360° aqua-grip handle which entails the understanding of the needs and the problems of younger guys who...

MAM Marketing Brands
Reliance Jewels launches digital campaign for Diwali

With the arrival of festive season, Reliance Jewels has geared up with exceptional Dhamaka offers along with a string of services and benefits for the festive shopper. In addition to discounts, Reliance Jewels is also celebrating the joy of ‘Jab Dil Chahe Diwali Moment’ with its latest digital...

MAM Media and Advertising Ad Campaigns
Barbie's new campaign says 'You can be anything'

The iconic doll brand from the house of Mattel - Barbie, has release a campaign video in India called, 'You Can Be Anything,’ to inspire young girls in India to dream beyond limitations. The campaign celebrates the significance for young girls to have positive, strong role models that inspire them...

MAM Media and Advertising Ad Campaigns
Foodpanda acquires Holachef

Food delivery company Foodpanda, India’s fastest growing today announced its acquisition of Mumbai-based food-tech venture Holachef. Through this collaboration, Foodpanda marks its strategic entry into cloud kitchens and plans to launch its own brand of food products in different categories.

MAM Marketing Brands
Amazon Echo says experience everyday magic in new campaign

In today’s world, where people are worried that the growth of technology is drawing them apart, Amazon Echo’s new campaign aims to bring Indian families together with its smart speaker technology. The campaign stitches together an Indian family’s everyday situations that lead to small moments of...

MAM Media and Advertising Ad Campaigns
Ajmal Perfumes partners with Parcos

Global home-grown perfume house, Ajmal Perfumes has entered into a strategic association with one of the leading perfume and cosmetics retailer, Parcos.

MAM Marketing Brands
KFC hands over digital mandate to iProspect

iProspect India, the digital agency from Dentsu Aegis Network, has bagged the SEO, paid media and digital business for KFC India, an American fast food restaurant chain. The account will be handled from the agency’s Delhi office.

MAM Media and Advertising Account
KOSH Oats launches Roti Donation Drive on World Food Day

KOSH Oats by Future Consumers announces ‘Roti Donation Drive’ a special initiative which starts on World Food Day.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories