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EMM enters India via JV

MUMBAI: EMM International, one of the four global media auditors, is entering the Indian market through the joint venture route.


The London-based company is partnering Indraksh Media & Management Services (IMM), Mumbai to launch Indraksh EMM India.


EMM, thus, becomes the first global media management company and auditing consultancy to launch in India. It will have offices in Mumbai and Delhi.


The chairman of EMM India is Stephen White, EMM International‘s founder, while Yuvraj Agarwal has been named as the CEO. 
 
The Indian outfit will serve international and local advertisers operating in India and offer the same services for local advertisers who need media help in the markets they are exporting to.


"EMM has completed many ad hoc assignments in India during the last nine years and now with the increasing growth of the media market in India, it is time for it to offer services on a permanent basis," the company said.


The Indian offices, to be launched next week, will serve advertisers operating throughout the continent.


"India is in the midst of a media blitzkrieg and advertisers are hounded by a plethora of media options and possibilities every day. The high level of media fragmentation poses a serious challenge for advertisers and their media agencies. Our research amongst advertisers and agencies in India confirms that there is a distinct need from advertisers for a ‘critical friend‘ who can help in the media buying and planning process, increasing ROI, assessing inter and intra media effectiveness by medium, ensuring deliverables and presenting a completely independent, accountable and clear plan. EMM India will focus on being this ‘friend‘ to the advertisers," White said.


EMM India will offer "entirely bespoke products and services" to clients who have specific requirements, particularly those Indian companies needing media management help both inside and outside of India.
 
EMM India will offer services including media performance evaluation, media agency contract reviews- improving client media process- auditing contractual deliverables - media planning and strategy benchmarking- clarification of volume rebates from the media- media agency pitch management- media performance incentive programmes.


"EMM‘s proposition is that we save advertisers significant sums of money through the specific best practice services and tools that we have developed over 20 years. In India, we are moving from an ‘ad hoc‘ service to a full time service to satisfy client demand," the company said.

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