MUMBAI: Scarecrow Communications has reason to cheer as it bags its third account this week. The agency will get to handle the creative duties of Emami Healthy & Tasty, the oil brand of Emami Biotech.

The agency‘s Mumbai office will be in charge of the account.
Says Scarecrow Communications founder director Manish Bhatt, "This is one of the sweetest wins for Scarecrow. Emami is one of the most advertising-savvy companies in India and it is an honor to work on one of their most prestigious brands."

The brand, which is present in six Indian states, has plans to go national during the current financial year.

Emami Biotech CEO Saroj Chakraborty said, "Healthy & Tasty is a young brand with a strong appetite for growth and needed an equally young creative agency with great creative abilities to be able to match it‘s aspirations. Scarecrow fits the bill absolutely and I have no doubt that their creative skills would be able to bring forth the inherent goodness of the brand to the consumer and help translate the brand‘s aspirations into reality. "

Scarecrow had earlier in the week won the account of Religare and Justbooks. The agency‘s other clients include Future Capital, DNA, Eristoff, Viacom 18, Nestle, MVL & Pentair, Quikr and Rupa.