MUMBAI: Emami has roped in Virender Sehwag, Amit Mishra and Dinesh Karthik to endorse its Zandu Balm brand.
 
Under the contract signed, the three cricketers will play brand ambassadors for the product for two years. 
 
The company has roped in Genesis as its creative agency. A TVC, directed by ad man Prahlad Kakkar, will launched in June.