MAM

Emami’s Q1 ad spend up 8.3% to Rs 634 mn

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/10/17/emami.jpg?itok=yda0ex2h

MUMBAI: Kolkata-based Emami has upped its advertising and promotion expenses for the quarter ended 30 June 2012 by 8.28 per cent to Rs 634.2 million.

While the advertising budgets have increased, the percentage to sales has decreased marginally by one per cent. For the first quarter of FY‘13, the company spent 19.7 per cent of its revenue on advertising.

Emami has recorded the smallest YoY spike in advertising expenses among its peers for the first quarter of the financial year. Marico leads the pack with an increase of 61 per cent, followed by Dabur’s 51 per cent. In third place is Colgate with an advertising spend hike of 32 per cent, just ahead of HUL at 30 per cent. Procter and Gamble’s quarterly results are yet to be announced.

Emami’s quarterly revenue for Q1 FY‘13 stood at Rs 3.39 billion; 14.14 per cent more than Q1 FY12’s Rs 2.97 billion. Profits also saw a spurt of 12.3 per cent from Rs 415 million in Q1 FY‘12 to Rs 466.1 million this year.

Recently, Emami roped in Scarecrow Communications to handle the creative duties for its edible oil brand Tasty and Healthy. The other agency on its roster is Curry Nation which handles brands like Hairlife and Vasocare.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/22/la.jpg?itok=-iO8mQND
L’Affaire, a luxury lifestyle Soiree by Godrej Group set to create a surreal experience this February

L’Affaire, a luxury lifestyle platform by the Godrej Group, is back with its third edition and is all set to bring together the who’s who from across Mumbai.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/22/volleyball.jpg?itok=yHkBFygg
RuPay becomes title sponsor for Pro Volleyball League

RuPay, the flagship product of National Payments Corporation of India (NPCI), acquired the title sponsorship rights of India’s newest franchise-based sports league, the Pro Volleyball League, which is set to start on 2 February.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/22/sonu.jpg?itok=eRxQRRXR
Ipsos India in overdrive with Mystery Shoppers

Barely two months since Ipsos launched Mystery Shopping in India, apart from marketers who are capitalizing on the opportunity for securing unbiased feedback from customers to improve products and services, there is also an interesting opportunity emerging from the consumer’s standpoint.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/22/kalyan.jpg?itok=3n19zdUS
Kalyan Jewellers hosts exclusive evening with Shweta Bachchan Nanda at Ahmedabad showroom

Kalyan Jewellers, India’s trusted and leading jewellery brand today hosted an exclusive evening for some lucky customers from the city.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/22/nori.jpg?itok=ccCt5qGy
One Take Media Co acquires 3D Animation Show Nori-Roller Coaster Boy

One Take Media Co(OTMC), pioneer in Movies, OTT, VAS, kids contents expands its catalogue with the acquisition of sought after Nori–Roller Coaster Boy from Xrisp, South Korea.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/22/rishi.jpg?itok=GankZCUY
Rishi Vasudev to head Myntra-Jabong fashion and lifestyle division

Just a week after naming Amar Nagaram as the head of Myntra-Jabong, Filpkart has now promoted its fashion department head Rishi Vasudev to handle the additional responsibility of the fashion and lifestyle categories of its fashion portals Myntra and Jabong.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/22/pankaj.jpg?itok=jcmGL7Xi
Pankaj Vasani wins ICAI’s “chief financial officer of the year” award 2018

Publicis Groupe’s Executive President & CFO, South Asia, Pankaj Vasani, has been awarded “CA CFO of the Year in the Media & Entertainment Sector” by the Institute of Chartered Accountants of India (ICAI) at the 12th ICAI’s Leaders & Business Excellence Awards held in Mumbai on 19...

MAM Media and Advertising Media Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/22/Bajaj.jpg?itok=zHewu0GZ
Bajaj Auto launches new brand identity ''The World’s Favourite Indian''

Bajaj Auto Ltd, India’s leading automobile company, has released its new identity as “The World’s Favourite Indian” to announce its dramatic transition from a domestic scooter maker to a global motorcycle powerhouse in only 17 years.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/22/idbi.jpg?itok=qziHfwOC
Seven talented children emerge as the winners of the first edition of the IDBI Federal Quest For Excellence

After receiving thousands of entries from across the country and even internationally, IDBI Federal Life Insurance today announced the names of the seven talented children who have been selected as the winners of the first edition of the IDBI Federal Quest For Excellence #YoungChamps programme.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories