MUMBAI: Consumer electronics company Samsung India has appointed Elkana Ezekiel as its chief marketing officer.

In this role, Ezekiel will be heading the corporate marketing function for Samsung India as well as developing and executing corporate marketing strategies in order to support the company to achieve its targeted sales.

Prior to joining Samsung, he was with Johnson & Johnson for over 16 years. He was regional franchise director (Baby Care) - Asia Pacific Region, based at Singapore where he was responsible for marketing of Johnson‘s Baby products, handling marketing, brand strategy and business development for the brand covering 15 countries including Japan, China, India, Korea, ASEAN and Australia.

Ezekiel said, "My mandate will be to take the Samsung brand to the next level in terms of consumer connect by fully leveraging the Samsung brand and product strengths across the different business verticals of the Company."

Samsung, which achieved a Sales turnover of $3.5 billion in India, is targeting sales growth of 40 per cent in the Indian market in the year 2011."