Eleven Brandworks ropes in Sampada Chaudhari as COO

MUMBAI: Full-service advertising agency Eleven Brandworks has appointed Sampada Chaudhari as its chief operating officer. She will be responsible for running the agency and leading new business initiatives.

Chaudhari joins Eleven Brandworks’ Mumbai office after a 12-year stint at Lowe Lintas. Her last role as vice president - business development included founding and running the business development and growth practice for the company. She also oversaw a few corporate initiatives, including PR and agency participation in Effectiveness awards.

Chaudhari began her career with Grey Worldwide (Trikaya Grey then), over 13 years ago as management trainee. She later moved to Lowe Lintas, working in cross functional roles. Over the years, she has worked with several leading brands and companies including Marico, Proctor & Gamble, Johnson & Johnson and Unilever.
With a multi-disciplinary business background, Chaudhari brings with her rich experience across media, account management, planning, knowledge management, brand management and business development.

Chaudhari says, "Eleven Brandworks has a dynamic, young, and talented team with hunger for growth and great work. It is a refreshing opportunity for me to nurture, build and grow Eleven Brandworks."

Eleven Brandworks director Puneet Kapoor adds, "We see Sampada playing a pivotal role with our current set of clients, apart from leading the new business initiative."

Eleven Brandworks is based out of Mumbai and Gurgaon and handles clients such as Bloomberg UTV, Archies, Hallmark, Brand Capital, Homex and Imagine TV.

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