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Ekta Kapoor emerges as ‘Entertainment Industry Icon’ in Ormax’s survey

MUMBAI: Balaji Telefilms’ joint managing director and soap queen Ekta Kapoor has been voted as the Entertainment Industry Icon of 2011, in a Decision Makers Survey conducted by Ormax Media, as a part of their year-end report Front Page 2011.


The survey was conducted amongst decision makers and influencers in the media business - senior advertisers, media planners and media journalists.


The respondents were asked to choose one person from the entertainment industry who, according to them, made the maximum impact in 2011. A staggering 46 per cent of them voted for Kapoor. She was chosen for experimenting with unconventional genres in films like The Dirty Picture, Shor In The City and Ragini MMS, and also for providing Sony a much-awaited fiction hit in Bade Achhe Lagte Hain.


Balaji Telefilms’ winning streak continues with her film The Dirty Picture also emerging as the clear leader in The Most Trendsetting Film of 2011 in the survey. The film dominated this category with a 45 per cent share. It was followed by Delhi Belly and No One Killed Jessica on the second and third positions, with 28 per cent and 12 per cent share respectively.


The Dirty Picture was chosen as the most trendsetting film for its bold portrayal of a sexually explicit theme, including the lead actress breaking the norms set for conventional Bollywood heroines.


Speaking about the survey, Ormax Media CEO Shailesh Kapoor said: “The Decision Makers Survey was done to understand the views of senior industry experts on the best of 2011. Balaji Telefilms had a remarkable year in 2011, and it is not surprising that they take the top position in two categories.”


Detailed results of the Decision Makers Survey will be available in the Front Page 2011 report, which be released in the first week of February 2012.

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