Eight Indian entries make it to the Design Lions shortlist

MUMBAI: A total of eight entries from India have made it to the Design Lions shortlist at Cannes Lions 2012, including six from the DDB Mudra Group.

BBH India and TBWA India have also found their entries shortlisted.

For DDB Mudra, Group, three shortlisted entries have come for automobile manufacturer Volkswagen, two for the Ministry of Tourism’s Incredible India campaign and one for its work on Geebees Food’s Coffee Gold brand.

TBWA has been shortlisted in the Logo Design sub category for its work titled Elephant Combs for MKV Household Products, while BBH’s Chaplin Chapters for Movies Now has been shortlisted in the Posters sub category.

DDB Mudra Group’s The Hinglish Project for the Incredible India initiative by the Ministry of Tourism has been shortlisted in two sub categories - Consumer Services and Design Typography.

The agency developed a typeface that would make Hindi less intimidating and more approachable and friendly so that tourists to the country find it easier to read road signs.

The fusion-font design allows the reader to discern the phonetic sound of a Hindi character by looking at the corresponding English alphabet superimposed on it. This helped Incredible India create a typeface for foreigners to familiarise themselves with native language. Its Moustache Gym (Volkswagen), Musical Jungle (Volkswagen)and Stay Alert – New York Blackout (Geebes Beverages) campaigns have been shortlisted in the Illustration sub category while Iconic (Volkswagen) has been shortlisted in the Poster sub category.

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