MUMBAI: E.I.D. Parry, a part of the Murugappa Group, has handed over the creative duties of its soon-to-be launched ad campaign to Interface Communications.

The account has been awarded to the agency on the back of a multi-agency pitch.

The agency will be working on the new ad campaign on the brand‘s 225th anniversary. Interface Communications‘ Chennai office will service the account.

Founded in 1788, E.I.D Parry is engaged in the manufacture and marketing of sugar and bio-products. The company is a part of the Murugappa Group since1981.