Eggfirst creates Hari Darshan's debut ad campagin

MUMBAI: Eggfirst Advertising has launched a new campaign for manufacturer of incense sticks and other religious ornaments Hari Darshan. The company is over a hundred years old but this is the first time it has decided to launch a mainstream advertising campaign called ‘Ghar ko mandir bana de‘.

Hari Darshan already has presence and market share in the Northern parts of India and the campaign is an attempt to expand and reach out to unexplored territories in the country.

Eggfirst VP Ashish Banka said, "Initial research indicated that the product category was used by a diverse audience - from deeply rural to ultra urban, from young adults to old people, and it cut across genders. That‘s precisely why the communication needed to be simple, direct and uncomplicated."

The 360 degree campaign includes print and activation along with an aggressive digital marketing campaign to garner brand visibility and connect including social media and a new website.

Hari Darshan MD Goldy Nagdev said, "I am extremely happy with the way the brand is developing. With serious product quality and deep acceptance of our brand all these years, it was necessary to do justice to its true potential - and that‘s what Eggfirst has helped us achieve. Having seen the industry up close for so many years, I can confidently say that ‘ghar ko mandir bana de‘ is a truly path breaking campaign and will definitely take our brand Hari Darshan to a new high."

"We were initially considering taking on a celebrity as a brand ambassador, but then decided against it to emphasise on the brand essence rather than on a personality. There can‘t be a bigger brand ambassador than God! And the message ‘ghar ko mandir bana de‘ we believe is a very strong platform and lends itself to a lot of branding action, added Nagdev.

Eggfirst is a Mumbai based full service ad agency offering end-to-end creative solutions for various business challenges.

Latest Reads
Avvatar sports nutrition urges people to take up a habit instead of a resolution in their new-year digital campaign #aadatbanalo

New year approaches and everyone starts making resolutions. And not surprisingly, most of those resolutions are about getting fit, losing weight and getting in shape.

MAM Marketing MAM
Worldwide Media’s marquee digital property filmfare short film awards announces the 3rd edition

Filmfare, the most credible name in the Indian entertainment industry is back with the 3rd edition of the prestigious Filmfare Short Film Awards 2019. The platform is inviting entries till 31st January.

MAM Marketing MAM
Qatar Airways launches Hollywood-style campaign 'A World Like Never Before'

Qatar Airways started the new year with the launch of the airline’s biggest and most cinematic brand campaign to date, ‘A World Like Never Before’. Conceived and created by 180 Kingsday – Qatar Airways’ agency on record – and produced by London production company, Ridley Scott Associates Films, the...

MAM Marketing MAM
Niine launches period tracker app in Hindi, English

Made-in-India sanitary napkin brand Niine has launched, in collaboration with Federation of Obstetric and Gynaecological Societies of India (FOGSI), a period tracker app. The app has been developed in consultation with medical professionals and is said to be the first to be developed by a sanitary...

MAM Marketing Brands
Ipsos Study 74% Indians are content with their current body weight

According to a new study by Ipsos that explores world’s food habits, insights about Indians are particularly interesting as they bust myths about food habits of Indians

MAM Marketing MAM
91% Indians to spend more on e-com sites in 2019

Factors like growing traffic congestion across the cities are prompting more and more people to shop online reveals the business and brands predictions report 2019.

MAM Marketing Brands
Celebrating the self, Blenders Pride Fashion Tour 2018-19 arrives in Mumbai

The 14th edition of the Blenders Pride Fashion Tour celebrated the self and the individual through its extraordinary new concept-‘Pride’, in Mumbai.

MAM Marketing Brands
MS Dhoni turns world upside-down in Orient Electric's new ad for Aeroslim fan

Orient Electric, part of the USD 1.8 billion CK Birla group, launched an integrated advertising campaign to promote Aeroslim, “India’s first smart ceiling fan”. Aeroslim fan is IoT-enabled and can be controlled via Orient Smart mobile app or by using voice commands via Alexa or Google Assistant. It...

MAM Marketing Brands
IWC celebrates new Pilot's watches launch in Geneva

IWC Schaffhausen celebrated the launch of its new Pilot’s Watches with an exclusive gala evening at the Salon International de la Haute Horlogerie (SIHH) in Geneva. Around 800 guests had the chance to admire a true icon of British aviation – the Spitfire – and ring in the year of Pilot’s Watches...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories