Eggfirst brings on senior hires to bolster business

MUMBAI: Two new senior egg-xecutives have rolled into Mumbai based creative agency Eggfirst. Both have oodles of agency experience under their shell.

Hitesh Sohandani who has been hired as business head has worked for nearly 15 years in agencies such as Triton Communications (11 years in two stints of around five years each) and Everest Brand Solutions, apart from hopping over on to the client side (Suashish Diamonds for a short stint. Sohandani was part of the team that rebranded water purifier brand Aquaguard Total.

Sunil Balan has been recruited as the agency?s client servicing director and has close to 10 years experience with agencies such as Quadrant Communications (seven years) and also Creative Juice (an agency he helped start).His expertise lies in marketing communications, brand management, digital marketing and strategic communications.

Says Sohandani: ?I am absolutely delighted and am looking forward to the exciting opportunities at Eggfirst. Given the ambitious growth plans, I am relishing the challenges that lie ahead.?

Adds Balan: ?Eggfirst is the place I was looking to work with to do some really exciting work. With an immensely hard working team, I am keen on working with them to take it to the next level?.

Eggfirst chairman & managing director Ravi Banka believes that their joining his agency is going to really strengthen the management. Says he: ?In the ever-evolving business environment where consumers are co-creators of brands, and with the competition being cutthroat among agencies, Eggfirst is looking at getting on board clients known for their creative breakthroughs. I am confident that Balan and Sohandani will play an important role in helping Eggfirst expore new endeavours in coming years.?

Eggfirst is a full service advertising agency which offers end to end creative solutions. It has two other wings - 5 degrees which digital provides end to end digital marketing and social media strategy solutions. It also has a specialised retail wing called Eggfirst Mandi. The agency?s clients have included Unilever, Vim, Hari Darshan, Tata Consulting Services, Tata Salt, Shalimar Paints, Reliance Digital, Maya Digital, Shivam autozone and Blaupunkt.

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