MUMBAI: Marketing agency, Everything Goes! Communications has bagged the creative duties of Growel Group‘s mall, Growel‘s 101.

The agency will work on strategies on both annual and periodical basis.

The agency will look after the communication strategy of the mall including above-the-line (ATL), below-the-line (BTL) and outdoor advertising.

Besides, it will also develop creative communication forms for promotions and brand communications for the mall‘s service and marketing initiatives.

Everything Goes! Communications chief creative guardian Vijay Dewan said, "EG! Comm dons its experiential marketing hat to be able to conceptualise advertising, brand and activations solutions to meet the many challenges of a mall. We will be working closely with the mall team to create a distinctive creative plan for the mall."

Growel‘s 101 VP Santosh Pandey said, "We are confident that they will understand the essence of our brand and will correctly and precisely communicate that with our target audience to help build a connect. Growel‘s 101 Mall looks forward to working as a team with EG! Comm to roll out its communication drive."

"Our strategy is to understand the strengths of the property and leverage its unique features, including its grand European-style architecture, to create a winning communication that connects at multiple levels, finally resulting in increased footfalls, spends and loyalty," explained Dewan