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Effie Awards 2011 entries are now open

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MUMBAI: The Ad Club Bombay has invited entries for the 2011 Effie India Awards. The last date for sending entries is 11 November, 2011.

The award acknowledges an agency for showcasing its power to build brands that lead to business, demonstrating the highest level of leadership in brand communication for the clients and most significantly celebrating effective advertising and marketing in India. While the International Effie Awards are hosted every year in New York, since 2001 The Ad Club Bombay has been the Asian partner that has helped to organise the Effies in India.

Incidentally Effies is the only award that is bestowed on both the client and agency to jointly share the celebration of their effective communication and perseverance.

Effie 2011 Committee chairperson Ajay Kakar said, "For over a decade, the Effies India has become the gold standard in measuring communication effectiveness for marketing excellence. This is reflected both in the quality and the number of entries which the awards have been attracting every year - a startling increase from 53 in 2001 to 276 in 2010. As integrated advertising and alternative media become important influences for most business categories, this year in addition to the existing categories some new ones have also been included, to give recognition to their importance and potential. This move, we believe, will further increase the popularity of these awards."

The new categories included this year, in keeping with the international format are:

  • Electronic Goods has been added as an additional sub category under Consumer Durables,
  • Corporate Advertising is sub divided into Corporate Reputation & Social Cause,
  • Internet & Mobile Advertising has been clubbed as Digital Advertising (Online / Mobile Communications)
  • B2B Advertising, Rural Advertising & Regional Advertising have been introduced as three new categories.

Any company (client, creative agency, media agency, digital agency, etc.) can take the lead on entering Effie. But they should work with all relevant partner companies to submit the strongest case.

The award ceremony is scheduled for Wednesday, 14 December at 6.30 pm at the Royal Western India Turf Club, Mahalakshmi, Mumbai.

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