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Effie 2012 announces final shortlist; O&M leads

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MUMBAI: The Advertising Club (Bombay) has announced the final shortlist of the case studies of Effie 2012.

Ogilvy & Mather leads with 30 shortlisted entries, followed by McCann Worldgroup?s 16. Leo Burnett India and Lowe Lintas and Partners tie up with 11 entries each. JWT and Taproot India have got eight and five entries shortlisted respectively.

To be held on 4 December, Effies is the only award that is bestowed on both the client and agency to jointly share the celebration of their effective communication and perseverance.

There are 122 shortlists from 27 agencies this year.

Here is the total list of shortlisted entries:

Name of the agency

No of shortlists

Ogilvy & Mather

30

McCann Worldgroup

16

Leo Burnett

11

Lowe Lintas and Partners

11

JWT

8

Taproot India Communication

5

DDB Mudra Group

4

Grey Worldwide (I)

4

BBH Communications India

4

DraftFCB Ulka

3

Mindshare

3

Rediffusion DY&R

3

Saatchi & Saatchi

3

Click to view shortlisted entries:

http://theadvertisingclub.net/index.php?option=com_content&view=article&id=3574&Itemid=219

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