Edward Jones launches $30 mn ad campaign

MUMBAI: Financial-services firm Edward Jones has launched a new $30 million advertising campaign, targeted to anxious investors whose priorities have shifted due to the events of the past year.

Conceptualised by Cramer-Krasselt/Chicago, the agency is also the media buying and planning partner of the company.

Said Edward Jones principal/chief marketing officer Brad Iversen, "In light of recent events, people remain skeptical of which strategies to pursue and with which firms to work. In this environment, Edward Jones‘ longtime approach to investing could almost be considered ‘radical‘ -- one based on personal attention and thoughtful consideration."

"As other financial-service firms try to adjust their marketing messages accordingly, we‘re reminding people that this is how we‘ve done business for 87 years," Iversen added.

Three 30-second ads have been launched on networks including CNN/Headline News, MSNBC, ESPN, CBC Newsworld, BNN and Food Network. Online ads, meanwhile, are appearing on, and

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