MUMBAI: Education company EduMedia has launched Decoding Kids Conclave 2013, a first-of-its-kind initiative in India, to provide a knowledge-sharing platform aimed at enhancing the understanding about kids amongst people who want to engage with them.

The first edition of the event will be held on 16 January in Mumbai with the theme ‘Marketing to Kids‘.

"Decoding Kids Conclave aims to answer some of the biggest whys related to the kids and how to go about effectively and responsibly engaging with them," said EduMedia India Executive Director Tabassum Modi. "It will serve as a platform for those who are interested in knowing about the dynamic world of children."

Decoding Kids Conclave will have an array of topics related to marketing to kids like research perspectives, digital marketing to kids, kids as future consumers, responsible marketing to kids, kids in advertising, rural marketing for kids products and unforgettable brand marketing campaigns to name a few.

These interesting and informative sessions will be held by renowned industry experts. Some of the speakers lined up include Prahlad Kakar (Ad Guru &Founder of Genesis Films), Pradeep Kashyap (CEO, Mart & President, Rural Marketing Association of India - RMAI) and Rajiv Chilaka (Creator of Chhota Bheem & Founder-Director, Green Gold Animation).

Said Prahlad Kakar, "I‘m looking forward to the Decoding Kids Conclave as there are going to be a lot of opposing points of view about the best way to deal with kids. Kids are actually like little adults - they have complete free reign but without the sense of responsibility."

Pradeep Kashyap added, "Decoding Kids Conclave is a much needed initiative for the marketing fraternity to collectively try and decode what kids buy, who decides the purchase, other influencers and where do they buy. I compliment the organizers for taking this very timely initiative."

Decoding Kids Conclave is expected to have participation from brand managers & developers, marketing managers, product developers & innovators, advertising agencies, event agencies, PR professionals, researchers, entrepreneurs targeting kids, TV Professionals and other professionals working in the kids segment.