Edelweiss brings believability with Irrfan Khan

MUMBAI: Edelweiss Tokio Life Insurance, a joint venture between the Edelweiss Group and Tokio Marine Holdings of Japan, has signed actor Irrfan Khan as the voice of the customer for its product campaign on the recently launched new-age unit-linked insurance plan Wealth Plus.

Irrfan reflects the typical consumer who is skeptical of the ‘unbelievable’ product features and benefits being offered by Wealth Plus. This is a futuristic plan catering to digitally savvy customers where the insurer doesn’t charge premium allocation and policy administration charges, but instead contributes additional units on every premium paid by the customer.

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Hence, the product campaign tagline says- “Unyakeenable!!! It’s true! We also invest in your insurance plan.” We coined the term #unyakeenable linking back to benefits that seem unbelievable, but are in fact completely true. The product was designed basis feedback from customers and was co-evolved along with Policybazaar to cater to the customer’s stated needs for protection and growth.

Edelweiss Tokio Life’s hard-hitting campaign #Unyakeenable – will be first seen outdoors, followed by a full-fledged 360 degree campaign including TV, digital, radio and cinema demonstrating that the financially savvy customers demand competitive and differentiated products to lead a progressive lifestyle.

Edelweiss Tokio Life MD & CEO Deepak Mittal says, “With authenticity that's hard to rival, Irrfan’s versatility and wide appeal, resonates with our product’s #Unyakeenable features. Wealth Plus is aimed at wealth creation where the longer the policyholder invests, the more we contribute to his fund. A self-made man, his connect with the masses makes him the opportune voice for the forthcoming Edelweiss Tokio Life Campaign.”

Actor Irrfan Khan adds, “This product by Edelweiss Tokio Life is truly #Unyakeenable - Wealth Plus is one-of-its-kind where the insurance company also invests in your policy, making it an unconventional insurance policy. Today, Edelweiss Tokio Life Insurance is one of India’s fastest growing life insurers and I am delighted to be a part of this campaign.”

The TV commercial will be run across all news channels and impact properties across genres.

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