MUMBAI: eBay India, the online shopping and auctions website, has assigned its creative duties to Wieden+Kennedy following a multi-agency pitch.
As part of its new mandate, Wieden+Kennedy will construct a 360 degree integrated campaign across television, print, radio, outdoor and digital, to be launched in the next quarter. |
Apart from exploiting traditional media, eBay India also plans to utilise online marketing in the next quarter. The company will launch a search engine marketing (SEM) and affiliate marketing campaign and opt for alliances to get more users to its site. |