MAM

EaseMyTrip expands its footprint in UK Market

Sets up an office at London in UK

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/06/11/ease.jpg?itok=N1bI3dxF

MUMBAI: EaseMyTrip.com, (EMT) one of the leading players in the Online Travel Aggregators segment has expanded its footprint into the UK Market. In its pursuit of adding itineraries and entering into new markets, the company has now set up a new office via subsidiary company of EaseMyTrip – EASEMYTRIP UK LTD at London in UK.

EMT has strong footprint in the Indian market. It registered a turnover of Rs.1956 Crore in FY 2017-18 with the total ticket sales exceeding to more than 50% in FY 2018-19 & a customer base of more than 8 million direct customers.

Commenting on the development, Mr. Nishant Pitti, Co-Founder & CEO of EaseMyTrip said, “UK is the 6th most popular tourist destination in the world, with more than 40 million people visiting the country in 2018. We foresee immense potential in this country for travel & tourism sector which will thus boost our business. Our subsidiary company EASEMYTRIP UK LTD in UK is focused at providing the best travel experience to our customers. Furthermore, we can also customize travel itineraries for UK by analyzing the budget and requirements of our clients.”

According to VisitBritain report, foreign tourists spent US$31.93 billion in the United Kingdom in 2017. In 2017, there was a sharp rise in the number of visitors from China, Australia, the Middle East, India and the US that produced a 9% growth in total spends. The year 2017 observed a record 562,000 visits from India to the UK, which was 35% more in comparison to the previous year. Indian travelers spent a record £454 million in the country, thus showing the absolute popularity of the country’s beauty and culture amongst Indians.

Along with air products, the company is also strengthening its position with non-air products like hotels, bus and train booking. In its quest to offer the entire gamut of travel related services, the company recently introduced IRCTC Train Tickets on its platforms. They tied up with China’s VariFlight for real-time GPS tracking of flights to ensure technologically advanced services to its customers thus enhancing the user experience.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/26/DAN.jpg?itok=LTR1mYEo
Kotak Securities partners with DAN Data Sciences & Dentsu Webchutney to reinvent Customer Acquisition

Dentsu Aegis Network’s (DAN) Data Sciences division has collaborated with Dentsu Webchutney to reinvent ‘Customer Acquisition’ for Kotak Securities. The teams have developed MarTech solutions to reach out to potential consumers with DAN Sync. For the record, DAN Sync is a proprietary custom...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/26/Ravinder_Siwach.jpg?itok=TNQ4uxeg
Havas Group India Appoints Ravinder Siwach As National Creative Director for Havas Creative

Havas Group India has strengthened its leadership in India with the appointment of Ravinder Siwach as national creative director for Havas Creative, effective immediately.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/26/havells.jpg?itok=_ojb_5Rb
Havells launches ‘The Great Indian Cricket Family’ digital campaign with cricketer Suresh Raina

Havells India Ltd. recently launched ‘The Great Indian Cricket Family’ digital campaign with Indian Cricketer Suresh Raina with a view to give cricket fans across the country a great opportunity to come together to support and cheer for the Indian cricket team. This is the India 1st time ever group...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/26/Amrita_Pandey.jpg?itok=or9knye6
Amrita Pandey of Disney joins Junglee Pictures ‏and Times Studios Originals as the CEO

The Times Group has been focussed on building a strong domain in Scripted Content. While the success of Junglee Pictures has already made a significant impact in Feature Film Entertainment, Times Studios Originals had also been set up with a clear intent to develop Digital Video Content of...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/26/shivkumar.jpg?itok=DVTRj5DS
ASCI upheld complaints against 114 advertisements out of 206. 49 other advertisements promptly withdrawn, 43 were not objectionable

MUMBAI: During the month of April 2019, ASCI investigated complaints against 206advertisements, of which 49 advertisements were promptly withdrawn by the advertisers as soon as they receivedthe ASCI communication. The Consumer Complaints Council (CCC) of ASCI upheld complaints against...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/26/three.jpg?itok=qYYzCHVz
Spanish food major, Ebro Foods appoints Publicis India to manage its Indian creative biz

Ebro India, the Indian arm of the Spanish food major, has appointed Publicis India as its creative agency. The account was won after a multi-agency pitch and will be managed by the New Delhi office of Publicis India.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/26/kantar.jpg?itok=2kZEkHva
Kantar Increases creative impact through artificial intelligence

MUMBAI: Kantar, the world’s leading data, insights and consulting company today extends its leadership in Artificial Intelligence (AI) integration into the advertising and creative world with the announcement of four new big data and AI-based solutions. The new offerings will help brands,...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/26/hr.jpg?itok=MKR2gcWn
M&E thought leaders, HR heads to kick off first Media HR Summit

The first edition of Indiantelevision.com’s Media HR Summit kicks off today with a stellar line up of thought leaders from India’s media and entertainment industry. ith ‘Building human capital in a disruptive world’ as its theme, the day-long conference is an endeavour to delve deep into the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/25/neslte.jpg?itok=8O5Lm3Vo
Nestlé India Introduces MAGGI Fusian Noodles range

MUMBAI: In line with its vision to introduce products that cater to evolving consumer preferences, Nestlé India will be launching MAGGI Fusian – a range of Asian flavor inspired noodles. This range reflects MAGGI’s strong food and cuisine expertise and our deep understanding of Indian consumer...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories