MUMBAI: Rekha Pamani-Gulati has been promoted as Chief Operating Officer of brand strategy and design firm DY Works.

Gulati had joined the company as Director – New and International Business Development in January 2010.

DY Works President Alpana Parida said, “Rekha’s cross cultural experience and strong understanding of both the Indian and International markets will be invaluable in creating unique and meaningful brand propositions for our clients.”

Gulati said, “I am excited to take on this new challenge. In recent years, the company has built an impressive client portfolio and strong team. As COO, I look forward to building this further.”

Gulati has over eighteen years of branding and marketing experience across both agencies and clients. Prior to joining DY Works, she began her professional career at the Golden Tulip Hotel Chain, Ghana (West Africa). She also worked with The Concern India Foundation and DMA Branding. In 2001 she individually set up Yellow Resources – an independent branding and design team to take on non-competitive business from the successful DMA Brand.

In 2002, she was made Director of the Alia Group and was in the advisory capacity to all group companies following which she spent much time back at DMA Branding as CEO in conjunction with New Business initiatives.