DY Works appoints Lakshmi Iyer as VP marketing

DY Works appoints Lakshmi Iyer as VP marketing

Lakshmi Iyer

MUMBAI: DY Works, one of India’s oldest and largest brand strategy and design firm announced the appointment of Lakshmi Iyer as vice president - marketing.

Prior to joining DY Works, Lakshmi served as VP - marketing and group account head at Better Communications and has worked on clients across financial services, entertainment media, retail, and FMCG sectors among others.

Lakshmi Iyer believes that this was her next logical step and she looks forward to building a good client portfolio

A postgraduate in marketing with over 15 years of experience in the communication business, she believes that with the plethora of media available for creating branded experiences currently, it is all the more imperative for branding and communications to not operate in silos, and stay on the same continuum.

Welcoming Lakshmi, DY Works president Alpana Parida said, “Our nature of work requires people from a strong branding and communications profile and Lakshmi has a combination of both. We are very pleased to have her join the DY Works’ family.”

On her new role at DY Works Lakshmi Iyer, said, “This exciting role is a logical next step for me. I look forward to working with the team and building the client portfolio further.”