MUMBAI: Brand strategy and brand design firm DY Works has appointed Ashita Sarin as senior general manager– marketing.

Sarin‘s last stint was with Landor Associates where she was working as senior client manager.

Based in Mumbai, she will work closely with the client servicing and creative teams to manage key clients in India, Singapore, Africa and the Middle East.

DY Works president Alpana Parida said, “DY Works has always endeavoured to tread new paths in the world of brand building. Ashita brings to the table vast experience across industries in Indian and international markets. We are confident that with her leadership DY Works will actively grow new client base and expand our existing relationships in India and abroad.”

On her new role Sarin added, "To work with HUL as a customer and to be able to deliver value to them consistently is a challenge as well as a huge opportunity. I look forward to partnering with the clients in understanding Indian consumer behavior and bring my experience to make the brand building exercise more successful.”

Sarin comes in with over seven years of client management experience. She has worked on brands like Procter & Gamble, American Express, Tata Group, Mahindra & Mahindra, Taj, Cafe Coffee Day, Tata Realty and Infrastructure Limited, and Hindustan Construction Company.