MUMBAI: SOTC Travel has appointed DViO Digital as its creative agency for offline, digital, and social marketing. The account was won following a multi-agency pitch.

This would include driving the overall brand and marketing strategy. DViO with its expertise in creative technology will work with SOTC to bring many firsts in experiential marketing for SOTC. Other areas of collaboration include influencer marketing, and cross brand collaborations where relevant. DViO has worked extensively on travel and tourism brands. Its in-depth sector experience is expected to work well for the partnership.

Speaking on this association, DViO Digital founder and CEO Sowmya Iyer commented, “We are very bullish on this partnership. We have so much work and experience in the segment that I see this as our opportunity to build an unforgettable brand through innovative campaigns, partnerships and distribution. I am also looking forward to building some exclusive branded properties. You’ll hear more from us on this soon.”

Also commenting on the association, SOTC Travel AVP and head marketing Asif Riaz said, “A new age innovative holidaymaker, SOTC strives to inspire people to explore the world and ensure they create their best memories with us through co-created travel experiences.