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Dulux launches new campaign with Farhan Akhtar

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MUMBAI: Dulux, the decorative paints brand from AkzoNobel India, has unveiled a new TVC for its brand Dulux Velvet Touch.

The campaign, titled ‘The Glow of Success’ featuring brand ambassador Farhan Akhtar, inspires consumers to showcase their achievements through the walls of their homes.

The TV commercial channels the power of simplicity to cut through the clutter with Akhtar’s compelling discourse on an individual’s journey towards achieving success and then proudly displaying it through the glow on the walls of his house. The commercial portrays what the super-premium emulsion, Dulux Velvet Touch stands for - a partner to help you portray your accomplishments through the beauty of your walls.

AkzoNobel cluster general manager of decorative paints for South Asia David Teng said, “We all work hard to achieve our dreams and celebrating them with our loved ones is equally important. With this new Dulux Velvet Touch TVC, we hope to motivate our consumers to not just decorate their walls, but to cherish their well-deserved accomplishments and success.”

AkzoNobel India head of marketing of decorative paints Parth Udia added, “Our consumer understanding has revealed that personal taste and its expression in the beauty of one’s home is intrinsic to how today’s consumers behave. The brand’s journey thus far had helped it position itself strongly on being stylish and creatively inspired; our attempt this time around was to design a narrative that scored high on relatability.”

The new creative has been made in Hindi and Bengali and is being aired across general entertainment, movies, lifestyle and news channels.

Explaining the rationale behind the brand campaign, Dentsu One national creative director Titus Upputuru mentions, “The protagonist, played by Farhan Akhtar, bares the walls of all the conventional success symbols, choosing instead to portray it through the unique glow offered by the brand. The poetic expression of the voice over is something that we thought would go well with the celebrity’s surname.”

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