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Draftfcb+Ulka's tribute to our national heroes

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MUMBAI: On the occasion of completing 67 years of Independence, Mumbai Police and Mumbai Traffic Police in association with Draftfcb+Ulka have initiated a new idea to pay tribute to our lost heroes, who have sacrificed their lives for the country and for us.

The advertising agency has created a hoarding which will urge fellow Indians to remember those who sacrificed their lives for our country by observing a moment of silence. But with a novel twist - the agency is asking people to send a blank tweet with the hashtag #AMomentOfSilenceForOurHeroes as a mark of respect for our brave heroes.

Joint commissioner of Police, Traffic Vivek Phansalkar said: "We dedicate this Independence Day to our lost heroes. This is a brilliant initiative and we support it."

Draftfcb+Ulka advertising national creative director K S Chakravarthy said: "I absolutely loved the idea the minute I saw it - it is simple, it asks for just a minute, and the novel idea of asking for a blank tweet as a symbolic ‘minute‘s silence‘ will, we hope, help to make people pause and reflect - for much longer than a minute - how much the nation owes those who went before."

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