Draftfcb+Ulka's Independence Day gift

MUMBAI: At the end of every year, experts from various fields decode the year gone by or predict what will happen next. But brand management and consulting firm of the Draftfcb + Ulka group in India - Cogito Consulting - has gone a step ahead by bringing out a tome which has various industry experts forecasting what will happen in their respective fields 50 years from now.

itled India 2061 - A Look at the Future of India, the book has been released as a "special tribute to the nation on its 67th Independence Day celebrations." It features 21 thought leaders from various industries giving their take on the challenges India will face as it gets ready to join the league of developed nations.

Draftfcb+Ulka executive director & chief executive officer MG ?Ambi? Parameswaran elaborates, "We had put down 25 different topics from various sectors and were clear that we wanted only one person to write on a particular topic. So when we sat with the topics, we contacted the first name that popped into our heads who would be able to identify with it."

The professionals from various fields featured in the book are Punit Goenka, RS Sodhi, Ayaz Memon, Ajit Blakrishnan, Dr Ajit Ranade, Anil Sadana, Ashish Chauhan, BS Nagesh, Dileep Ranjekar, Dinesh Kanabar, Dorab Sopariwala, Geet Sethi, Hasit Joshipura, Malini V Shankar, Pavan Sukhdev, Ravi Kant, S Ramadorai, Sanjeev Aga, Shiv Visvanathan, Shivakumar and Thomas Mathew T.

To summarise, I truly believe that TV will not die. At Zee, we no longer term ourselves as merely broadcasters, but "content creators" and will focus on reaching out to audiences at the end of any screen that they are available on. Some screens may discontinue along the way, but there will be other screens that will emerge as life continues to evolve.

The future of television is all about viewers experiencing entertainment and information content on their preferred devices, time and place.

Zeel MD and CEO Punit Goenka

(Excerpted from the India 2061- A Look at the Future of India Copyright Cogito Consulting Publication)

It was in 2011 when the idea of writing a forward looking white paper came about just as Draftfcb?s India arm, Ulka Advertising, was celebrating its golden jubilee. Cogito Consulting and Asterii Analytics were assigned the task of quantitatively forecasting India?s future in areas like media, economy, internet, automobile, infrastructure, among others. Their labour resulted in a data-centric white paper entitled The India 2061 Report which was released in 2012.

The same report has been packed as a valued-add in the pacily written book which has been edited by Ambi and Kinjal Medh with extremely high production values.

The thought leaders have covered various fields and given various shades of the future. While some are optimistic, others are a little skeptical.

Ambi reveals that a thousand copies of the book have been published so far and sent across to a select bunch of experts in various fields, and will be available on the agency?s website from 15 August for download at no cost.

"I think it is a great initiative by Draftfcb + Ulka to produce a book of the calibre that it has," says a media observer. "It works well for Cogito Consulting too. It helps position the agency as a thought leader in terms of driving the possible agenda. By getting leading lights of industry to write about the future, it helps further cement that perception. Overall, they are doing a very good job in making people think."

Latest Reads
iCubesWire bags digital mandate for Singer India

iCubesWire has bagged the digital mandate of Singer India Ltd, one of the leading manufacturers and sellers of sewing machines and home appliances.

MAM Media and Advertising Account
Star India invests into Zapr Media Labs

According to a report by Brand Equity, media company Star India has made investment of Rs 55 crore in media-tech start-up Zapr Media Labs.

MAM Marketing MAM
Dentsu Webchutney with UN Women launch #DrawALine campaign

Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has announced its partnership with UN Women with its new campaign #DrawALine.

MAM Media and Advertising Digital Agencies
Langoor partners The Younion

Langoor, a full-service digital-first agency, and marketing company The Younion have announced a strategic partnership to help blue chip brands consolidate and strengthen their positions in India.

MAM Media and Advertising Digital Agencies
BharatMatrimony launches 'Find Your Equal' campaign

Matrimony Service, BharatMatrimony, has launched a new TV commercial “Find Your Equal”, starring MS Dhoni.

MAM Media and Advertising Ad Campaigns
Synamedia launches Credentials Sharing Insight - turns casual password sharing into incremental revenues for service providers

In advance of CES 2019,Synamedia, the largest independent video software provider, today announced Synamedia Credentials Sharing Insight to help streaming service providers combat the rapid rise in account sharing between friends and families and turn it into a new revenue-generating opportunity.

MAM Marketing MAM
Isobar launches India’s first ever UGC-led Voice Mobile Banner

Isobar India, the digital agency from Dentsu Aegis Network, has partnered with Forevermark Diamonds to launch India’s first User Generated Content led Voice Mobile Banner.

MAM Media and Advertising Digital Agencies
Pepperfry launches Bespoke Services

Pepperfry has announced the launch of its Bespoke Services— its one-stop-shop to resolve all ‘interiors woes’ for the homes of its customers.

MAM Marketing Brands
Kalyan Jewellers announces Mega Discount Mela

Kalyan Jewellers has announced a Mega Discount Mela for this season offering up to 30 per cent discount on VA for gold jewellery, up to 20 per cent on diamond jewellery and up to 10 per cent on studded jewellery.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories