MAM

Draftfcb Ulka rolls new campaign for Santoor

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MUMBAI: Wipro Enterprises, a consumer care company, has entered the body lotion category with the launch of Santoor Body Lotion.

Santoor, the flagship brand of the company, started its journey a quarter century ago as ingredient focused sandal and turmeric soap. Over the years, Santoor has grown and become a brand offering a range of products catering to multiple personal care needs.

The latest offering, Santoor body lotion, carries forward the promise.

Draftfcb+Ulka Bangalore, has created a TV commercial announcing the launch of Santoor body lotion.  Speaking about the TV commercial, Draftfcb+Ulka, vice president ? Bangalore Dennis Koshy said, ?The challenge was not just to stand apart in a cluttered category, but also to communicate the promise of fast absorption in an engaging manner.?

On the idea behind the TV commercial, Draftfcb+Ulka Advertising ? Bangalor creative director Dharmesh Shah, said, ?The film shows a young woman getting ready for work being bugged by her little sister. A very playful scenario where the product effortlessly becomes integral to the fun-n-play. Since it is the launch, attempt was to have the product integrated through the film without it being a hardworking storyline. It makes the film watchable again and again.?

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