MUMBAI: Naresh Kumar has joined Draftfcb Ulka as vice president, planning for its Delhi operations. In a career spanning 16 years, Kumar has been associated with agencies like Momentum Strategy (Bengaluru), Avalon Consulting (Delhi) and Law & Kenneth (Delhi) as well as in the capacity of an independent consultant.

Kumar has experience across fields of consulting, market research and planning, and has worked with brands like Bharat Petroleum (Pure for Sure), MTR Foods re-positioning, Lakme, Tata Steel, Big Bazaar, GMR Infrastructure, ITC and Onida.

Draftfcb Ulka Delhi COO Sanjay Tandon said, "As a key player in the Delhi team, Naresh will help us sustain and strengthen our strategic credentials that are the building blocks of creating brandwealth for our clients."

Kumar said "Draftfcb Ulka has an amazing reputation as a strategic brand-building partner to clients. The quality and testimony of their client relationships, and their senior management personnel is ample proof of that. Joining Draftfcb Ulka is like coming home, and I look forward to a long and fulfilling innings here."